Digital Marketing Concepts: Lead Generation Fundamentals

In One Word: Leads Are Money. Leads Are The Most Important Reliable Metric For Marketers.

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Please kindly note that this course is in Persian (Farsi) Language.

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Main important activity of all marketers is Lead generation. It should be part of your daily tasks and should have high-priority.

But what is the meaning of Lead and how we can generate more Leads for our business?

If you have probably heard about inbound marketing, you have then heard about Lead Generation a lot. Considering the marketing funnel and life cycle of a customer, from the time that people enter the funnel up to the time that they become a buyer, Lead Generation plays the main role.

Leads are those people who are going to pay us money and use our products and services, so, the procedure to converting crowd to Leads is very vital for every business.

So, you can say that Lead = Money and then look at Lead Generation as a procedure to generate more money.

This course covers the concept and fundamental structure of Lead generation in a very simple language.

At the end of the course, you will have enough understanding about Lead Generation and its importance for your business. Also, you will have in-depth knowledge about different building materials of a successful Lead Generation process.

You will learn about 4 main fundamental sections of a successful Lead generation procedure, including:

  • Compelling Offers
  • Landing Pages
  • Call To Actions
  • Capture Forms

And then you will learn how to use different channels to leverage your Lead Generation tasks.

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Please kindly note that this course is in Persian (Farsi) Language.

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