If you have 150 or more likes on your page, Facebook's new Page Lookalike Audience function is probably the most important thing they've done this year to help you help yourself.
If you want to, Facebook can create a list of 130,000 people who look like your current fans to with 1% similarity. If you were only going to spend $1 a day on advertising, this is a must. If you don't know much about FB ads, this is the simplest thing you can do with the most effect. I've been waiting and waiting for them to release it, and it's finally here.
If your likes are based on people who aren't real fans, then you're hurting your list, so don't buy fans, or promote to people who are never going to be real fans. In fact, start deleting your mum and siblings, and friends who just helped you out.
This lecture also contains information about lookalike audiences based on Website Custom Audience plus Conversion Tracking Lookalike audiences which will improve your return on investment (ROI) more than anything you can be doing right now.
I can't stress enough how powerful and exciting these functions are.
Don't forget, you must be using Chrome if you want to play with Power Editor.
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